J.P. Morgan analyst Alexia Quadrani thinks Disney+ will dwarf Netflix predicting an eventual 160 million subscribers compared to Netflix’s current 139 million subs.
According to CNBC, Quandri has said of the Disney streaming service, “While there is little question there are more direct-to-consumer services today than ultimately should survive, we have no doubt that Disney+ remains on the short list of products that should prevail longer-term. Our confidence in the resilient success of Disney+ comes from the company’s unmatched brand recognition, extensive premium content, and unparalleled ecosystem to market the service.
Disney has already shown some disposition to forego short-term revenues in order to develop the streaming business, by pulling content from Netflix once its contract expires at the end of the calendar 2018 film slate,” Quadrani said. “While Disney management has not yet commented on a specific price, the company has stated that Disney+ will be ‘substantially below’ the price of Netflix.”Follow us: