FITE, a leading digital combat sports platform, announced today that Kim Hurwitz will be joining the company as Chief Marketing Officer. In her new role, Hurwitz will lead all marketing and branding for FITE, the premier global platform for viewing Boxing, Bare Knuckle Fighting, Wrestling, MMA, Martial Arts, and combat sports via Pay Per View, subscription and free viewing options.
Hurwitz has broad experience serving as an entertainment executive at companies including DIRECTV, FOTV Media Networks, The Tube Music Network and TCI. Most recently, she held the role of Chief Marketing Officer at Karate Combat, playing an integral role in growing the full contact karate league.
“I couldn’t be more excited to be joining such a fast-growing, innovative and knowledgeable group as FITE,” said Hurwitz. “It’s clear to me that FITE has the industry experience and drive to truly succeed in this space. I’m incredibly passionate about the ever-evolving digital content landscape, and I look forward to rolling my sleeves up and contributing alongside this great team.”
This news comes on the heels of significant momentum for the company, including reaching several key milestones. In addition to achieving profitability in a short time, FITE currently has 1.5MM registered users, having streamed more than 1,000 live events this year and secured 350+ content partnerships. In recent months, FITE has announced content partnerships with some of the biggest names in sports and broadcast, including All Elite Wrestling, New Japan Pro Wrestling and ITV, among others.
“We’ve had a tremendous year so far – April marked our biggest month-to-date with 100 live shows – and I know that our efforts will be strengthened by adding someone as ambitious and seasoned as Kim to the team,” said Kosta Jordanov, CEO of FITE TV. “The experience that she has gained during her illustrious career makes her exceptionally well-suited for our fast-paced business, and we can’t wait to see what we accomplish together.”
To learn more about FITE, download the mobile app, or view the upcoming fight schedule, visit www.FITE.tv.