IMAX Enhanced Announces Global Expansion With New Streaming Platforms, Blockbuster Movies & Device Partners

IMAX Corporation and audio leader DTS®, a wholly-owned subsidiary of Xperi Corporation, have announced a significant expansion of the IMAX® Enhanced ecosystem spanning new streaming platforms, blockbuster movies, and device partners throughout the United States, Europe, and China. Launched a year ago today, IMAX Enhanced is a premier, immersive at-home entertainment experience — combining exclusive, digitally remastered 4K HDR content with high-end consumer electronics to offer a new level of sight, sound, and scale.

Today’s announcements include:

  • New Streaming Platforms: As IMAX Enhanced continues to expand across platforms, FandangoNOW is expected to begin streaming IMAX Enhanced content in the U.S. in September 2019, while Rakuten TV will follow with increased content ready for streaming to European markets over the coming months. FandangoNOW and Rakuten TV meet the high standard for 4K HDR streaming for IMAX Enhanced to certified devices across the ecosystem.
  • New Blockbuster Movies: “Bumblebee” will be Paramount Pictures’ first addition to the expanding collection of IMAX Enhanced titles for streaming platforms, followed by “Crawl,” “Pet Sematary” (2019), and “Rocketman,” all of which will include IMAX signature sound. Additionally, Sony Pictures Home Entertainment’s “Spider-Man: Far From Home” (which includes 45 minutes of IMAX’s exclusive expanded aspect ratio), “The Angry Birds Movie 2,” and “Jumanji: Welcome to the Jungle” join the list of top titles for IMAX Enhanced. Sony Pictures Home Entertainment also will release a series of new titles on IMAX Enhanced physical 4K Ultra HD disc, beginning with “The Angry Birds Movie 2.” This is in addition to IMAX Entertainment’s release of “Space Station” on IMAX Enhanced UHD Blu-ray in July 2019, which is available for purchase through Amazon and other major retailers. Through its expanding and committed studio relationships, IMAX Enhanced plans to add an ever-increasing number of blockbuster titles to deliver uniquely differentiated content in 2019 and beyond.
  • New Device Partners: Anthem and StormAudio joined IMAX Enhanced’s growing roster of 14 device partners across A/V receivers and televisions. Additionally, IMAX Enhanced has certified select Sony BRAVIA TVs in targeted European territories, as well as TCL’s all-new X10 TV in China. IMAX Enhanced device partners also include Arcam, AudioControl, Denon, Elite, Integra, Lexicon, Marantz, Onkyo, Pioneer, Sony Corporation, TCL, and Trinnov — all of which have met performance requirements set by IMAX, DTS, and leading technical specialists throughout Hollywood.

“IMAX Enhanced continues to build on its growing momentum, as new companies throughout the ecosystem seek to offer their consumers the most immersive at-home entertainment experience in the world,” said Francisco Navarro-Sertich, senior vice president of strategy at IMAX Corporation and global head of IMAX Enhanced. “By bringing together two pioneering entertainment technology companies in IMAX and DTS, IMAX Enhanced is pushing boundaries and fundamentally changing what consumers expect and demand from home entertainment.”

“The IMAX Enhanced ecosystem continues to accelerate as IMAX and DTS work together to add high-caliber collaborations from across the studio, streaming, and device landscape,” said Geir Skaaden, Xperi executive vice president and chief products and services officer. “By delivering truly immersive content to premium devices, we expect the unique and compelling value proposition of IMAX Enhanced to drive further program acceleration and expansion into additional growth markets around the globe.”

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About the Author

William B. West
William B. West
William B. West is editor-in-chief of CordCuttersTalk.com, Rokuki.com, and StreamingThisMonth.com. All three sites cover the latest cord cutters news, information, and updates.

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