Netflix is getting ready to try and lay the smackdown on users trying to bypass country specific content via a proxy servers.
for those unfamiliar, proxy servers or unblockers are used by some Netflix subscribers to access movies that Netflix may offer in another region, but not in theirs. These servers fool Netflix’s servers into thinking that the user is in a different country or region than he/she actually is.
Content creators have different agreements in place in different countries and sometimes cannot or will not license it to Netflix in a specific country, or perhaps ask for a premium Netflix is unwilling to pay in that region.
Here is the press release from Netflix about their new efforts:
If all of our content were globally available, there wouldn’t be a reason for members to use proxies or “unblockers” to fool our systems into thinking they’re in a different country than they’re actually in. We are making progress in licensing content across the world and, as of last week, now offer the Netflix service in 190 countries, but we have a ways to go before we can offer people the same films and TV series everywhere.
Over time, we anticipate being able to do so. For now, given the historic practice of licensing content by geographic territories, the TV shows and movies we offer differ, to varying degrees, by territory. In the meantime, we will continue to respect and enforce content licensing by geographic location.
Some members use proxies or “unblockers” to access titles available outside their territory. To address this, we employ the same or similar measures other firms do. This technology continues to evolve and we are evolving with it. That means in coming weeks, those using proxies and unblockers will only be able to access the service in the country where they currently are. We are confident this change won’t impact members not using proxies.
We look forward to offering all of our content everywhere and to consumers being able to enjoy all of Netflix without using a proxy. That’s the goal we will keep pushing towards.Follow us: