Sling TV today unwrapped a new multimedia marketing campaign – “We Are Slingers.” The national campaign spans television, digital, mobile, social and out-of-home ads as well as new media platforms, positioning Sling TV as the most flexible live streaming service on the market today, providing more choice and control than any other over-the-top (OTT) provider.
“We’re so excited about our new partnership with Sling TV and couldn’t be prouder of our first campaign. It’s memorable, entertaining, provocatively fun and informative,” said Karen Costello, chief creative officer at The Martin Agency. “We’re competing for attention not just with our client’s competitors, but with everything people are consuming as content. The cheeky misdirect and play on the name is super sticky and a great way for Sling TV to be part of the conversation about TV ‘lifestyle’ viewing options.”
‘We Are Slingers’ Campaign Elements
In addition to the new commercials, elements of “We Are Slingers” include a dedicated landing page, a new look and feel for the sling.com homepage, digital, mobile, new media and out-of-home ads, paid and organic social posts, YouTube videos, pre-roll and OTT video ads, paid search, in-device promotions on Sling TV supported devices and other direct-to-consumer promotions. Additional spots will roll out to the general market in the coming months.