VidaPrimo, the world’s premier Latin video network, is launching Latido Music, a 24/7 Latin Music Television network. The announcement was made by Executive Vice President and General Manager Stephen Brooks. The new network is available on Samsung TV Plus, LG TV Plus and Xumo On Now digital platforms. The Latido Music brand officially launched Thursday, June 13th.
The linear channel features hosted music video programs promoting current and classic releases from a library of thousands of official videos across the Latin Music spectrum. Latido Music will supplement video-centric shows with original music-oriented programming in the news, talk, reality and documentary formats.
“Latido Music gives today’s Latin music a television-based platform in much the same way MTV did for new wave and heavy metal in the 1980s,” says Brooks. “Our goal is to not only give Latin music fans a unique living room experience, but to aid in the discovery and socialization of this incredible music.”
According to Brooks, the back-to-basics “living room” strategy is intentional. Recent studies by PwC and Nielsen ratings show that key audience demographics are moving away from traditional pay cable and satellite over to “Free TV” options available through smart TVs, streaming devices and over-the-air broadcast. “We consider ourselves to be the Latin Music channel that is an essential part of the digital linear ecosystem,” said Brooks. He added that digital-first brands like Tastemade and Cheddar have demonstrated the viability of broadcasting outside the cable bundle.