Sling TV Launches “We Are Slingers” Ad Campaign

Sling TV today unwrapped a new multimedia marketing campaign – “We Are Slingers.” The national campaign spans television, digital, mobile, social and out-of-home ads as well as new media platforms, positioning Sling TV as the most flexible live streaming service on the market today, providing more choice and control than any other over-the-top (OTT) provider.

 “Slinging is about breaking norms and connecting people with TV that satisfies through choice and control at a reasonable price; it’s a way of life,” said Colleen Sugarman, head of Marketing at Sling TV. “Anyone can be a ‘Slinger’ and invite their friends to enjoy the choice and control that only Sling TV can offer; after all, millions are doing it.”

“We’re so excited about our new partnership with Sling TV and couldn’t be prouder of our first campaign. It’s memorable, entertaining, provocatively fun and informative,” said Karen Costello, chief creative officer at The Martin Agency. “We’re competing for attention not just with our client’s competitors, but with everything people are consuming as content. The cheeky misdirect and play on the name is super sticky and a great way for Sling TV to be part of the conversation about TV ‘lifestyle’ viewing options.”

‘We Are Slingers’ Campaign Elements
In addition to the new commercials, elements of “We Are Slingers” include a dedicated landing page, a new look and feel for the homepage, digital, mobile, new media and out-of-home ads, paid and organic social posts, YouTube videos, pre-roll and OTT video ads, paid search, in-device promotions on Sling TV supported devices and other direct-to-consumer promotions. Additional spots will roll out to the general market in the coming months.

For more information on Sling TV, visit and view the new campaign on Sling TV’s YouTube channel.

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About the Author

William B. West
William B. West
William B. West is editor-in-chief of,, and All three sites cover the latest cord cutters news, information, and updates.

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